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TAW
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Posted: Sat Oct 11th, 2008 03:23 am |
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I am looking for an electronic AIA logo to insert on my letterhead / marketing documents. All I can find is the low res logo on the AIA website.
Has anyone come across a HighRes AIA logo?
The ICC is nice and has downloadable logos just for this
thanks in advance for your help
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ironwarrior
Architect
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| Location: | Architect, LEED AP, Anime Freak, West Virginia USA |
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Posted: Sat Oct 11th, 2008 01:10 pm |
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Here's some quick and dirty Photoshop. I uploaded a PSD and two JPGs. Also, since I think the Book Antiqua looks better, I included the fonts.
http://ironwarrior.org/ARE/AIA_Logo/
Have fun!
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TAW
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Posted: Sun Oct 12th, 2008 02:46 am |
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Thank you!
This is very helpful
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wograr
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Posted: Tue Oct 14th, 2008 08:45 pm |
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The AIA emailed logos to me when I became licensed. I am sure if you contact them they will send them to you as well....assuming you are a member.
This is what they gave me..
Attachment: AIA.zip (Downloaded 9 times) Last edited on Tue Nov 4th, 2008 09:17 pm by wograr
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King
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Posted: Tue Oct 14th, 2008 11:03 pm |
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| You can use their logo?
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swedishduck
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Posted: Wed Oct 15th, 2008 05:20 am |
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King wrote: You can use their logo?
 That sounds like a copyright violation. And it seems like if you got their approval, they would've sent you a better quality logo.
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tw
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Posted: Wed Oct 15th, 2008 02:52 pm |
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| check out the AIA website it expressly states that members can use the logo in marketing documents (I am a member)
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King
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Posted: Wed Oct 15th, 2008 03:01 pm |
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tw wrote: check out the AIA website it expressly states that members can use the logo in marketing documents (I am a member)
Do you mind to paste the link?
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brudgers
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Posted: Wed Oct 15th, 2008 03:17 pm |
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tw wrote: check out the AIA website it expressly states that members can use the logo in marketing documents (I am a member)
Just out of curiosity, what do you see as the benefits of marketing yourself as AIA?
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Coach
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Posted: Wed Oct 15th, 2008 05:48 pm |
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| That's what I was wondering. Why in the hell would you want to use their logo?
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zedcorrado
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Posted: Wed Oct 15th, 2008 06:29 pm |
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Brudgers/Coach, don't you think some uneducated potential clients may find comfort in a firm associated with a nationally recognized organization? We all know it is BS, but the general public doesn't. Some architects happen to cater to clients that are not well versed in the construction fields and having the logo may help buy you credibility in their eyes. My firm joined the USGBC because of the buzz around LEED....it's purely marketing.
I am not a member because I don't chase my own work. If and when I do I would consider membership only as a marketing tool.
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jmcarr
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Posted: Wed Oct 15th, 2008 06:49 pm |
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| If ignorance is bliss, then perhaps I am dangerously blissful...but when did we marginalize the AIA? This morning, I read an interesting online AIA article on millwork. My state's AIA president spoke at a reception for newly licensed architects last Friday. And today, I signed up for November's luncheon. What's wrong with AIA?
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wograr
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Posted: Wed Oct 15th, 2008 06:53 pm |
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Public recognition.
I am a member...but only because my firm pays for it. Whether you find value in their provisions or not, they ARE a nationally recognized organization by both the public and potential clients. So, maybe sadly, it is an important marketing tool.
If you are performing residential or small commercial projects, it may not be as critical. But when pursuing large scale projects and public work it is fairly important.
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jmcarr
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Posted: Wed Oct 15th, 2008 06:58 pm |
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wograr wrote: I am a member...but only because my firm pays for it.
Seriously? So, if you were a sole practitioner, you would not join?
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zedcorrado
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Posted: Wed Oct 15th, 2008 07:02 pm |
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wograr wrote:
Public recognition.
I am a member...but only because my firm pays for it. Whether you find value in their provisions or not, they ARE a nationally recognized organization by both the public and potential clients. So, maybe sadly, it is an important marketing tool.
If you are performing residential or small commercial projects, it may not be as critical. But when pursuing large scale projects and public work it is fairly important.
Exactly...but I actually think that larger projects come with clients that better understand that it is not a credential, just a "club". I may be wrong.
I am not knocking the AIA because many people bennefit from what they provide. I can't find nearly $700 of anual bennefit for me to join.
My primary reason to join would honestly be the letters after my name...marketing.
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wograr
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Posted: Wed Oct 15th, 2008 09:06 pm |
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jmcarr wrote: wograr wrote: I am a member...but only because my firm pays for it.
Seriously? So, if you were a sole practitioner, you would not join?
Honestly...probably not. There is certainly value in what they do...but I feel that the dues are not commensurate for sole practitioners and small firms.
If it were maybe $250+/- per year I might reconsider.
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brudgers
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Posted: Wed Oct 15th, 2008 09:41 pm |
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jmcarr wrote: wograr wrote: I am a member...but only because my firm pays for it.
Seriously? So, if you were a sole practitioner, you would not join?
Yes and no.
I joined and didn't renew.
I figure if I have an unsophisticated client, I will have to school them anyway. I can address the nature of the AIA at the same time.
For $700 a year, there's better things I can do with my money...both in terms of serving the community and promoting my practice.
Besides, networking with other architects is not a very logical way to generate leads, in my opinion.
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jmcarr
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Posted: Wed Oct 15th, 2008 09:54 pm |
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brudgers wrote: jmcarr wrote: wograr wrote: I am a member...but only because my firm pays for it.
Seriously? So, if you were a sole practitioner, you would not join?
Yes and no.
I joined and didn't renew.
I figure if I have an unsophisticated client, I will have to school them anyway. I can address the nature of the AIA at the same time.
For $700 a year, there's better things I can do with my money...both in terms of serving the community and promoting my practice.
Besides, networking with other architects is not a very logical way to generate leads, in my opinion.
Interesting. Do you use non-AIA contracts? Or, do you purchase AIA contracts individually? To me, contracts might be the most useful aspect to AIA membership.
I think AIA's annual dues are exhorbitant for sole practitioners. Not to start another rollicking political debate, but perhaps dues should be assessed on a sliding scale of firm income.
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King
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Posted: Wed Oct 15th, 2008 10:32 pm |
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jmcarr wrote: Interesting. Do you use non-AIA contracts? Or, do you purchase AIA contracts individually? To me, contracts might be the most useful aspect to AIA membership.
I think AIA's annual dues are exhorbitant for sole practitioners. Not to start another rollicking political debate, but perhaps dues should be assessed on a sliding scale of firm income.
As I understand it, you don't have to be an AIA member to use AIA doc. They just give you a discount.
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Coach
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Posted: Wed Oct 15th, 2008 10:38 pm |
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| Yep. And $700 buys a lot of paper.
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jmcarr
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Posted: Wed Oct 15th, 2008 10:39 pm |
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King wrote: jmcarr wrote: Interesting. Do you use non-AIA contracts? Or, do you purchase AIA contracts individually? To me, contracts might be the most useful aspect to AIA membership.
I think AIA's annual dues are exhorbitant for sole practitioners. Not to start another rollicking political debate, but perhaps dues should be assessed on a sliding scale of firm income.
As I understand it, you don't have to be an AIA member to use AIA doc. They just give you a discount.
phooey. then if I were a sole practitioner, I'd think twice about joining AIA...unless TurboTax assured me that dues were a legitimate, reimbursable expense.
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Coach
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Posted: Wed Oct 15th, 2008 10:45 pm |
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| OK, so the real expense is $400 to $600+/-.
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jmcarr
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Posted: Wed Oct 15th, 2008 11:05 pm |
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Coach wrote: OK, so the real expense is $400 to $600+/-.
...and who says political debate does not belong on the Forum? Last year it incensed me that none of my ARE expenses were deductible. And now I'm learning that AIA dues are barely deductible. This is as much a political issue as it is an architectural issue. I suppose if the AIA had any efficacy, it would do something about this.
Another issue that aggravates me is this: why don't state agencies have toll free telephone numbers? It does not seem fair for my firm to pay long distance rates to speak with government agencies, when my competition working in my state's capital pay local telephone rates, and they can pass the savings onto the Client. A penny-pinching client might find it objectionable that we bill them long distance for job-related calls, when our competition does not. On large projects, especially state-funded ones, there are many calls to state agencies.
Last edited on Wed Oct 15th, 2008 11:05 pm by jmcarr
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Coach
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Posted: Thu Oct 16th, 2008 12:06 am |
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jmcarr wrote: Last year it incensed me that none of my ARE expenses were deductible. I'd deduct them anyway. Everyone else does.
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brudgers
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Posted: Thu Oct 16th, 2008 02:23 pm |
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jmcarr wrote: Interesting. Do you use non-AIA contracts? Or, do you purchase AIA contracts individually? To me, contracts might be the most useful aspect to AIA membership.
I think AIA's annual dues are exhorbitant for sole practitioners. Not to start another rollicking political debate, but perhaps dues should be assessed on a sliding scale of firm income.
I use AIA contracts. I have a Docs300 subscription.
There's the special Docs100 subscription available only to members...but any cost savings is quickly erased by the membership fees.
In my case the AIA is completely useless. Chapter meetings are 60 miles away in the capitol...so there isn't even a free lunch.
The state level is focused on getting the fee curve for public work bumped up...which does nothing for me.
And national does the same thing...lobbying for all sorts of irrelevant crap on Federal contracts...and giving a cool trillion of our tax money to the f*king banks.
On the other hand for the same money, I can do much more for my local community instead of providing welfare to the HOK's of the world.
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King
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Posted: Wed Oct 22nd, 2008 05:55 pm |
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If you are member, u can get Docs100 subscription for $159. Good deal?
Or
You can pay $10 for a hardcopy, and copy them? Are u allowed to make copy of it?
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brudgers
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Posted: Wed Oct 22nd, 2008 06:54 pm |
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King wrote: If you are member, u can get Docs100 subscription for $159. Good deal?
Or
You can pay $10 for a hardcopy, and copy them? Are u allowed to make copy of it?
$700 membership + $169 Docs 100 = $8.69 per unit or $217 for a B101.
$429 Non member Docs 300 = $1.43 per unit or $36 for a B101.
Theoretically you could do a hardcopy B101 for $20.00 ...one copy for each of you.
But it's a hell of a lot easier with the software, particularly when you make changes.
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oakdale
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Posted: Wed Oct 22nd, 2008 07:35 pm |
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I lifted this off an email i got today from the NY Chapter
Attached Image (viewed 118 times):
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oakdale
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Posted: Wed Oct 22nd, 2008 07:36 pm |
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here's the other one:
Attached Image (viewed 120 times):
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gleearch
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Posted: Wed Oct 22nd, 2008 11:55 pm |
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Obviously the AIA continues to be hotly debated.
To some it's useless and to other it isn't.
Join the AIA if you find that what they do has some merit and works for you. Nobody is forcing anyone to join it.
I had the same perceptions when I my old firm paid for my membership. When I went out on my own, i joined as a sole practitioner.
My clients are not uneducated or clueless. However they do appreciate that I have an AIA member firm and have those three letters behind my name. I do community college projects by the way. Some hospitality, some public and some private developer. Not a lot of single family.
I did choose to leave the local chapter in San Francisco and switched to the smaller chapter in Oakland. Why? Because they are in my neighborhood and it has great staff and good events.
I then decided to become more involved and became chair for the YAF. Yes, it's networking with other architects. Nothing wrong with that. The funny thing is that because we all have different types of practices, we refer clients to each other. If a single family client approaches me, I refer them to members I know that do good single family work. I have had several projects refered to me by other members.
We set up an online presence that worksfor the YAF membership like a large firm. that is if somebody has a question, it gets out to all our members and if somebody has the answer or answers, they respond and everyone gains in the collective information sharing. Some of our members are non AIA. We are open to all.
In some cases we get product reps to do their presentations at the chapter office because we know they aren't going to bother with the smaller firms. This way the product rep gets to showcase to more firms and the small firms get to learn about new products and gain their continuing education credits at the same time.
Plus when a member tells me they are slow, we try to direct work in their direction. The reality is most firms do not chase every single project that walks in their door. If it isn't a good fit, it's still good business to refer the client to a good architect you know.
Next year, I will join the chapter's board of directors. It will provide me with an avenue to shape the direction the chapter moves in.
Join the AIA only if you feel it will contribute to your career growth. Obviously not all local chapters are equal. I happened to be fortunate that the one I belong to has great people in it.
And I do agree that they could lower the fees for smaller firms.
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skyhook
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